Steve Case - The Third Wave : An Entrepeneur's Vision of the Future download book EPUB, TXT

9781501132582
English

150113258X
"NEW YORK TIMES" BESTSELLER "WALL STREET JOURNAL" BESTSELLER One of America s most accomplished entrepreneurs a pioneer who made the Internet part of everyday life and orchestrated the largest merger in the history of business shares a roadmap for how anyone can succeed in a world of rapidly changing technology. Steve Case s career began when he cofounded America Online (AOL) in 1985. At the time, only three percent of Americans were online. It took a decade for AOL to achieve mainstream success, and there were many near-death experiences and back-to-the-wall pivots. AOL became the top performing company of the 1990s, and at its peak more than half of all consumer Internet traffic in the United States ran through the service. After Case engineered AOL s merger with Time Warner and he became Chairman of the combined business, Case oversaw the biggest media and communications empire in the world. In "The Third Wave," which pays homage to the work of the futurist Alvin Toffler (from whom Case has borrowed the title, and whose work inspired him as a young man), Case takes us behind the scenes of some of the most consequential and riveting business decisions of our time while offering illuminating insights from decades of working as an entrepreneur, an investor, a philanthropist, and an advocate for sensible bipartisan policies. We are entering, as Case explains, a new paradigm called the Third Wave of the Internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw companies like Google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leverage the smartphone revolution. Now, Case argues, we re entering the Third Wave: a period in which entrepreneurs will vastly transform major real world sectors like health, education, transportation, energy, and food and in the process change the way we live our daily lives. But success in the Third Wave will require a different skill set, and Case outlines the path forward. "The Third Wave" is part memoir, part manifesto, and part playbook for the future. With passion and clarity, Case explains the ways in which newly emerging technology companies (a growing number of which, he argues, will not be based in Silicon Valley) will have to rethink their relationships with customers, with competitors, and with governments; and offers advice for how entrepreneurs can make winning business decisions and strategies and how all of us can make sense of this changing digital age.", One of America s most accomplished entrepreneurs a pioneer who made the Internet part of everyday life and orchestrated the largest merger in the history of business shares a roadmap for how entrepreneurs, CEOs, and the country can succeed in a rapidly changing world. Steve Case s entrepreneurial career began when he cofounded America Online (AOL). AOL was the top performing company of the 1990s and at its peak, more than half of all consumer Internet traffic in the United States ran through the service. When AOL and Time Warner merged and Case became Chairman he oversaw the biggest media company in the world. In "The Third Wave," Case takes us behind the scenes to some of the most consequential business decisions of our time while offering illuminating insights from decades of working as an entrepreneur, philanthropist, and investor at Revolution. We are entering, as Case explains, a new paradigm called the Third Wave of the Internet. The first wave occurred when AOL and other companies laid the foundation for consumers to connect to the Internet. The second wave saw Google and Facebook allowing for search and social networking capabilities, and the rise of the mobile app economy. We re now entering the third wave; when ubiquitous Internet the Internet of things will enable entrepreneurs to transform and improve health, education, transportation, and the way we live our lives. With clarity and passion, Case argues that if innovators and public policy makers do not take the right approach as new technologies quickly disrupt old industries, the United States runs the risk of falling behind.", The cofounder of America Online and the Presidential Ambassador for Global Entrepreneurship shares a roadmap to success for future innovators. Steve Case was on the leading edge of the Internet revolution when he cofounded AOL in 1991. He was an entrepreneur in a business that hadn't even been invented, yet he saw how significantly his efforts could change not only America, but the world. In The Third Wave, Case uses his insights garnered from nearly four decades of working as an innovator, investor, and businessperson to chart a path for future visionaries. From his position as an investor in startups like Zipcar and LivingSocial, Case predicts the future of the economy and describes what he calls the "Third Wave of the Internet." AOL and other companies introduced early consumers to the Internet in the first wave; search giants such as Google and companies such as Apple have led us into the second wave, the app economy; and the third wave will be "the Internet of things," in which every experience, product, and service will be transacted online. Using his own experience, and examples from companies he's invested in, he lays out a vision for the future of success in a disrupted age.

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